Abrite Education is a fast‑growing online tutoring company offering personalized K–12 instruction across various subjects in addition to a curated shop of digital learning resources. Their mission centres on growth-driven education that supports both academic confidence and personal development.
My role was to reimagine and redesign their existing web experience to better reflect their evolving brand while enhancing lead generation and digital sales. I led the redesign of a 40+ page marketing website alongside its e-commerce store, ensuring the shop functioned seamlessly as an extension of the main site. This included developing a scalable design system in Figma, prototyping user flows, and crafting an experience that felt clean, professional, and approachable throughout.
The final result is a polished digital presence that enhances user engagement, and aligns with their mission to help students “Be Their Brightest.”
Designed with a fully responsive system, the site adapts seamlessly across desktop and mobile, maintaining visual consistency.
The site includes dedicated pages for each tutoring subject, the tutor team, client reviews, company services, and more, all tied together with a consistent visual style that keeps the experience cohesive. Playful micro-interactions give a sense of approachability while still maintaining the brand’s professional tone.
The e-commerce store was designed as a natural extension of the main site, with a clear product catalog, product pages, and a user-friendly checkout experience.
Users can effortlessly manage their profile, orders, payment info, and downloads through a well-organized dashboard that feels cohesive with the rest of the site.
